Scientific research in 2010 commissioned by Van Thiel & Company has shown a positive relationship between the brand orientation of a company and the degree of success of an innovation. The research used a test which is now available for you.

The brand-oriented innovation test uses 11 building blocks and 33 propositions. For each proposition, you indicate to what degree you agree with it or not. Based on your score, you will find out how brand-oriented you are when you act in business and innovation – and what you can do to increase your company’s chances of innovation success.